The tablet is truly an extension on the Sony experience, complete with a Play Station feature, Sony e-reader, music and movies on what's called a "true black" screen taken from its TV technology.
In addition to the traditional tablet, Sony has something else up its sleeve.
It's a much smaller version that you can literally fold up and stick in your pocket.
The dual screen, 13-ounce P-Tablet will be a 4G and sell through ATT later this year.
Still, Sony is late to the game.
"There's always room for another player, but it's getting awfully crowded and Apple has a very very very dominant share," says San Diego State University marketing professor Steven Osinski.
Osinski says other players have come and gone, and none has been able to make much of a dent on iPad, but Sony's player has a different feel than the rest.
They hope they'll also have much better luck.
"We've noticed that a lot of tablet manufactures have focused on
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