In July, theApple usercommunity was treated to an innovative new technology called Flipboard. The Flipboard software running on an iPad is a perfect example of how innovators extend the functionality of another company's idea. In this case taking Apple's iPad and making it a must have device for sales,marketing and customer service professionals.

Flipboardis very exciting break-though for social media advocates and heavy users of Facebook and Twitter.The software simplifiesreading and absorbing what friends and colleagues share on social media websites by turning a simple 140 text message into a full visual magazine.Flipboard is best describedas a social media aggregator andtransforms the social media streams in a magazine format.

When you see Flipboard in action it is justmind-blowing.Flipboardtakes an ugly stream of Twitter data and turns it into something very easy to read and with full content; a social media magazine. Already digitalcommunities have formed to discussuses of the Flipboard application for personal and business use.One of the most popular communitiesis www.ipadsocialmagazine.com .

Flipboard CreatesDigital Sales Brochures

One promising application for Flipboard is using it to create custom digital sales brochures. Using Twitter to compileand tweet the best collection of online articles, a business can create a targeted electronic magazine by attaching this twitter feed to Flipboard.

One of the best demonstrations of this concept of converting a Twitter feed into a social mediasalesbrochure is given by Brian Pasch, CEO of PCG Digital Marketing. In hisFlipboard demonstration video, Brian created a new Twitter account and tweeted out some of his favorite articles.

When connected to this new "clean" Twitter stream, Flipboard created an attractive custom social media magazine. You can view Pasch's demonstration on YouTube:Flipboard Social Media Magazine.

The Flipboard application is free and can be downloaded on the Apple iTunes store.

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